APRICO-enhanced devices allow your customers to create intelligent, tailor-made channels that seek, save and deliver exactly the content they want. It's a straightforward concept that viewers love because they can see instantly how your device will work for them. APRICO adds high quality features at minimal implementation costs and thus will help you improve your margins.
APRICO builds on more than 10 years of consumer research carried out by Philips, a company with a wealth of experience in consumer electronics. APRICO is proven in more than two years of field trials with real households across Europe, it delivers tailored content using intelligent recommendations. An easy-sell, easy to use application for your devices that gives you a competitive advantage
