An essential part of APRICO is the next generation advertising platform, which enables highly targeted, contextually relevant, interactive, permission-based, pay-per-view advertising. It contains the management tool for advertisers to plan their personal advertising campaign. read more …
| Advertising ... ... as it should be |
What our solution does |
|---|---|
| Highly targeted | Same personalization engine finds, filters and delivers advertising content |
| Contextually relevant | Same personalization engine finds, filters and delivers advertising content |
| Interactive | Ads well-beyond 30-second spots, with scope for interactivity implemented by the advertisers – and with content users will watch! |
| Permission based | User can decide to watch or not to watch inserted ads by the APRICO solution – handled like any other entertainment content |
| Pay-per-view business model | Advertisers only pay if their ads are really watched by the consumer!!! |
These examples will show you what our next generation advertising platform can deliver:
To offer more insight into what the next generation advertising platform is capable of, find three examples here:
Targeted ads in APRICO Channels
APRICO automatically learns viewers’ tastes and preferences and maintains a profile per channel. These channel profiles and similar algorithms are used to target and deliver contextually relevant commercial messages contextually relevant via the appropriate APRICO channel.
Banner ads
Branded Channels
