APRICO creates dedicated, personalized channels and fills them with content that is tailored to the viewer's preferences. The combined solution of APRICO and Axel Springer Digital TV Guide also inserts relevant ads that suit the viewer's channel's profile. So if you're in the automotive industry, your ad will automatically be delivered to every personal channel with a motoring theme. And that gives you a higher hit rate for a lower advertising cost.
The alliance of APRICO and Axel Springer Digital TV Guide also opens up a new world of creative freedom for advertisers. For example, there's no need to limit yourself to 30-second spots when you can create a 20-second interactive version that is far more effective. Even brochures or samples can be ordered with a single click on the TV remote. The possibilities are endless.
Most importantly, the solution also avoids another one of your main problems: ad skipping. With our pay-per-view promise you won't have to waste your precious budget on an audience that fast forwards through your ads. APRICO can tell you exactly if they were viewed or not.
