APRICO & Axel Springer show Personalized TV at NAB
New personalization solution and advertising platform for TV based on a PC, a Set Top Box and a mobile phone implementation.
Eindhoven, The Netherlands From April 20 - 23, APRICO Solutions and Axel Springer demonstrate their TV personalization solution, consisting of the APRICO recommendation software and Axel Springer's EPG data and advertising services. APRICO technology builds personalised TV channels for viewers based on conventional TV programs, Internet offerings and Video on Demand libraries. At NAB (Stand SL2129) APRICO Solutions and Axel Springer will show the PC implementation called "My Personal TV DIGITAL", the reference set top box implementation developed by the independent technology house StreamUnlimited and also the first implementation of personal TV into a mobile phone.
recommendation solution brings a personalized experience to TV viewers and offers an advertising platform that enables highly targeted and innovative ways of advertising. The solution is available today and includes a software development kit that can be easily embedded into TV sets, digital video recorders, PC's, mobile video devices, internet sites and/or video play-out systems. The personal TV offering by APRICO Solutions and Axel Springer Digital TV Guide does also include a complementary premium EPG and Internet metadata service that feeds the APRICO personalization and recommendation software.
Jeroen Cappendijk, General Manager of APRICO Solutions: "APRICO is the first personalization solution in the market which allows the user to enjoy with unmatched simplicity the wealth of content coming from broadcast channels, the Internet and Video on Demand libraries. Our unique solution can be embedded into any video capable device or service at minimum costs where it then automatically finds, filters and delivers the content of the consumer's taste into truly personalized TV channels. The self-learning APRICO Channels determine personal viewer tastes and preferences with no active involvement required from consumer side".
Ned Wiley, Managing Director of Axel Springer Digital TV Guide: "Our joint personalization offering is an intelligent service that enables viewers to create truly personalized TV channels and provides advertisers with a powerful platform for targeted and interactive advertising. A wide range of options provides an effective way to promote and deliver the commercial messages and thereby spend advertising budgets as efficiently as possible".
"In the coming decade TV shall become personal and based on both broadcast and broadband content: this is exactly what APRICO delivers. That's why we believe that there is a bright future for the personal APRICO channels in set top box devices. We want to offer clients a ready to use implementation" says Frits Wittgrefe, CEO StreamUnlimited.
About APRICO Solutions
APRICO Solutions enables companies in the broadcast and advertisement industry with its best in class technology and services to deliver pure personalized TV entertainment to the end user. The personalization solution called APRICO finds, filters and delivers video content from different sources directly to the viewer's TV screen in form of personal TV channels. APRICO combines a next generation advertising platform with an innovative EPG and content recommendation solution to deliver free and paid content (e.g. VoD) to the right TV viewer. APRICO Solutions is a venture of Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) and has its headquarters in Eindhoven, The Netherlands. For more information please visit www.aprico.tv
About Axel Springer Digital TV Guide GmbH
Axel Springer Digital TV Guide GmbH (ASDTVG GmbH) provides CE producers and network operators with access to the premium editorial content of Axel Springer. It offers technological solutions - in particular electronic program guides (EPGs) - for extended navigation and insertion of targeted, personalized advertising through digital content on digital receivers, personal video recorders (PVRs), game consoles, PCs, mobile phones and other terminals and platforms. The company is a 100-percent subsidiary of Axel Springer AG (XETRA: SPR.DE) and cooperates closely with the editorial offices of the Axel Springer program guides and other global publications. For more information visit: http://www.as-guides.com
About StreamUnlimited
StreamUnlimited is an independent technology house providing modules and engineering services for innovation and quality in consumer electronics. Its main competence fields are audio/video, connectivity and user interface. The main application fields of StreamUnlimited are in connected audio (internet radio, picture frames, DMA, NAS,…), connected video (IPTV, PVR, STB,…) and in high end consumer electronics. StreamUnlimited fosters an impressive ecosystem of partners in the semiconductor industry and offers the full spectrum of development activities ranging from an initial product idea till mass industrialization in China, making use of all disciplines: hardware, software, testing, EMC, industry. For more information visit: www.streamunlimited.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
For more information please contact:
Aprico
Marc Nieuwhof
Phone: +31 40 27 40625
Email:marc.nieuwhof@philips.com
Lewis Webb
Shiny Red (for APRICO)
Phone: +44 (0) 20 7530 9534
Email:lewis.webb@shinyred.co.uk
Axel Springer Digital TV Guide
Barbara Frei
Phone: +49 (0) 30 2000 919-61
Email:bfr@axelspringer.de
StreamUnlimited
Ginger Van der Swart
Phone: +43 1 60101 4917
Email:ginger.vanderswart@streamunlimited.com
