APRICO & Axel Springer show Personalized TV at NCTA
APRICO Solutions and Axel Springer show their new personalization solution and next generation advertising platform for TV. It is now available and scalable to a wide range of content delivery platforms and devices of network operators and device makers.
Eindhoven, The Netherlands From April 1 to April 3 APRICO Solutions will show their personalization solution and next generation advertising platform for television at the NCTA Show in Washington D.C. (Philips stand 2505).
Created by an alliance between APRICO and Axel Springer Digital TV Guide this intelligent recommendation solution brings a personalized experience to TV viewers. Furthermore the embedded advertising platform delivers highly targeted and innovative ways of advertising to the TV screen. The solution is available today and includes software that is easily embedded in TV sets, digital video recorders, PC's, mobile video devices, internet sites and/or video play-out systems. It comes including a premium EPG and Internet metadata play out system that feeds the APRICO personalization and recommendation software. At NCTA, APRICO Solutions will show their first implementation together with Axel Springer Digital TV Guide called "My Personal TV Digital".
Jeroen Cappendijk, General Manager of APRICO Solutions: "APRICO is the first personalization solution in the market which allows the user to enjoy the wealth of content coming from broadcast channels, the Internet and/or Video on Demand libraries on their TV set. Our solution which can be embedded into any video capable device or service automatically finds, filters and delivers the content of the consumer's taste into truly personalized TV channels. The self-learning APRICO Channels determine personal viewer tastes and preferences with no active involvement required from consumer side. Together with Axel Springer Digital TV Guide APRICO also offers an advanced, next generation advertising platform which delivers highly targeted, contextually relevant and new forms of commercials messages.
About APRICO Solutions
APRICO Solutions enables companies in the broadcast and advertisement industry with its best in class technology and services to deliver pure personalized TV entertainment to the end user. The personalization solution called APRICO finds, filters and delivers video content from different sources directly to the viewer's TV screen in form of personal TV channels. APRICO combines a next generation advertising platform with an innovative EPG and content recommendation solution to deliver free and paid content (e.g. VoD) to the right TV viewer.
APRICO Solutions is a venture of Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) and has its headquarters in Eindhoven, The Netherlands. For more information please visit www.aprico.tv
About Axel Springer Digital TV Guide GmbH
Axel Springer Digital TV Guide GmbH (ASDTVG GmbH) provides CE producers and network operators with access to the premium editorial content of Axel Springer. It offers technological solutions - in particular electronic program guides (EPGs) - for extended navigation and insertion of targeted, personalized advertising through digital content on digital receivers, personal video recorders (PVRs), game consoles, PCs, mobile phones and other terminals and platforms. The company is a 100-percent subsidiary of Axel Springer AG (XETRA: SPR.DE) and cooperates closely with the editorial offices of the Axel Springer program guides and other global publications. For more information visit: www.as-guides.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
For more information please contact:
Aprico
Marc Nieuwhof
Phone: +31 40 27 40625
Email:marc.nieuwhof@philips.com
